Company News, New Products

Coty Sees Success With CoverGirl

New mascara is designed for all types of lashes.

There are all different lash types. Now, CoverGirl aims to make a mascara for all with So Lashy! BlastPro Mascara ($10.49). The SKU is said to increase volume of lashes and enhance every eye. The 3-in-1 brush shapes, molds and builds lashes regardless of your lash type, while the specialized ball tip gets the corners and hard to reach lashes. It is also available in waterproof. The product kicked off with a novel campaign fronted by social media personality James Charles, as reported in Ha...

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